Since its founding in 1996, Sugulong has been dedicated to the R&D and manufacturing of retail and storage equipment, infusing the industry with continuous innovation and building trust through reliable quality. We do not just provide products—we are driven by innovation and grounded in craftsmanship, committed to delivering outstanding shelving systems and services for the global retail and logistics sectors. We strive to create more possibilities for retail spaces and, together with every partner, write the story of “Shelving the Future, Storing Success.”

Event: EuroShop – The Global Retail Trade Fair

Dates: February 22 – 26, 2026

Venue: Düsseldorf Exhibition Centre, Germany

Booth: 13E34

We believe that true manufacturing begins with trust and is realized through vision. At Sugulong, every shelf embodies our commitment to materials, craftsmanship, and detail, as well as our deep understanding of industry trends and user scenarios. Guided by sustainable manufacturing principles, we strike a balance between efficiency and environmental responsibility, ensuring that our products add not only function but also meaning to the spaces they occupy.

We see collaboration not as competition, but as shared growth—it is about complementing capabilities and creating shared value. In today’s fast-evolving retail landscape, we aim to be a stable, reliable, and responsive part of your supply chain. Through co-creation and shared insight, we are ready to tackle challenges together and achieve mutual growth in cost, efficiency, and experience.

We warmly invite all partners, both long-standing and new, from the retail and logistics industries to visit us at EuroShop. We look forward to meeting you in person, listening to your perspectives, and sharing our thinking. Whether to deepen collaboration or explore new opportunities, this will be a new starting point for building a better future—together.

Let’s gather at EuroShop, exchange ideas, discuss trends, and grow side by side.  

See you in Düsseldorf.

As the dawn of a new year breaks and the stars of Christmas glitter in the sky, we welcome not only a time of celebration but also the prelude to Sugulong’s 30th anniversary. On this occasion marking both the holiday season and a transition between past and future, we extend our sincerest festive greetings and deepest gratitude to our global customers, partners, and all our colleagues.

Since our inception in 1996, Sugulong has been dedicated to the R&D and manufacturing of supermarket shelving, warehouse racking, and related retail and logistics equipment. Over three decades, we have grown from a dedicated workshop into a trusted solutions provider, expanding from our local roots to serve markets across Europe, the Middle East, the South & North Americas, and more. Every precise cut of steel and every efficiently integrated system embodies our commitment to quality and respect for our customers. None of these achievements would be possible without you—your choice empowers our progress, and your trust is the foundation of our perseverance.

This convergence of Christmas and New Year blends warmth with hope. It is not just a seasonal celebration but an overture to a new journey. As we stand at the threshold of our 30th anniversary, we look back with gratitude and forward to 2026 and beyond with determination. In the coming year, Sugulong will continue to drive product innovation, deepen our commitment to "efficient, economical, and sustainable" storage concepts, and empower every partner to reduce costs and enhance efficiency with more advanced technology, comprehensive solutions, and thoughtful service.

Turning thirty, we reaffirm our original aspiration and steadfast mission. Looking ahead to 2026—our landmark year—Sugulong is ready to continue working together with you, embracing change to open new possibilities and achieving mutual growth through collaboration. Let us build a mansion of trust upon the foundation of our shelving and set sail on the sea of shared success with innovation as our sail.

We wish you and your family a peaceful Christmas filled with joy and a prosperous New Year ahead!

May the structure of your career in the new year be as solid as our racks, rising ever higher; may your success be stored in abundance, ever increasing!

 — Sincerely,

Suzhou Sugulong Metallic Products Co., Ltd.

Suzhou Trade-easy Imp. & Exp. Co., Ltd.

On October 19th, the first phase of the 138th China Import and Export Fair (Canton Fair) concluded successfully. This session set new historical records in scale, with an exhibition area of 1.55 million square meters and over 32,000 participating enterprises. As of 5:00 PM on the 19th, offline attendance of overseas buyers exceeded 157,000, an increase of 6.3% compared to the previous session. At this global trade event, Sugulong became a focal point of attention with its ingenious booth design and market-proven, best-selling products, demonstrating the brand's exceptional market competitiveness and attracting a continuous stream of domestic and international buyers for lively on-site discussions and negotiations.

Ingenious Design Creates Immersive Space; Practical Aesthetics Earn Praise

Sugulong’s booth design was particularly innovative, skillfully integrating the functionality of storage shelving with aesthetic display to create an immersive product experience environment. This design allowed buyers to intuitively appreciate the product's excellent performance in real-world application scenarios. The products themselves, featuring advanced color matching and meticulously refined practical design, fully demonstrated Sugulong's accurate grasp of market trends and strong competitiveness.

Professional Expertise Fosters In-Depth Cooperation

At the exhibition site, the Sugulong team provided detailed product introductions and technical explanations. Through face-to-face, in-depth communication, clients gained a comprehensive understanding of our corporate strength and the aesthetic value and practical functionality of its products, earning their widespread trust. Preliminary cooperation intentions were successfully reached on-site with numerous high-quality clients from all around the world.

Linking Globally, Driving Industry Innovation

Leveraging the Canton Fair as an international platform, Sugulong successfully realized its participation vision of "Linking Globally, Driving Innovation." The exceptional product concept we presented to the world received high praise from buyers in different regions. More importantly, through intensive exchanges with global industry partners, we not only gained valuable cooperation intentions but also accurately identified the latest market dynamics and customer needs. These deep interactions have provided clear direction for our future product development and strategic planning, which will effectively promote progress for both the company and the industry.

Although this session of the Canton Fair has concluded, Sugulong’s journey to connect with the world continues. Through this international platform, we have not only gained valuable cooperation intentions and cutting-edge insights but have also demonstrated to the world the exceptional balance achieved by Chinese manufacturing between aesthetics and practicality. 

Looking ahead, we will continue to use innovation as our engine, transforming the trust and expectations garnered at the Canton Fair into a powerful driving force for sustained development. We are eager to join hands with global partners to Shelving the Future, Storing Success, striving to become a strategic cornerstone in the hearts of our clients—renowned for both design sensibility and reliability—and to set a new benchmark for high-quality development in the industry.

Sugulong is excited to officially commence a comprehensive office renovation project! This upgrade goes beyond a simple aesthetic refresh; it is a practical commitment to our core values of "Growth, Innovation, and Employee Well-being," marking a significant step towards a more professional, human-centric, and forward-thinking work environment. 

A Renewed Space, Empowering Innovation and Collaboration

The new office will be designed around the principles of "Open, Flexible, and Smart." By breaking down traditional barriers, we will create a multi-functional environment integrating collaborative zones. The design emphasizes ample natural light and a vibrant atmosphere to foster a bright and comfortable setting where creativity can flourish.

People-Centric, Focusing on Employee Well-being

We firmly believe that an exceptional work experience is built on caring for our employees' physical and mental health. The new office will feature ergonomic sit-stand desks and chairs, supporting the team in maintaining energy and finding relaxation amidst productive workdays.

Integrating Brand Spirit, Enhancing Corporate Image

Our physical space is an extension of our brand identity. The renovation will thoughtfully incorporate Sugulong's brand colors, product features, and cultural elements. This will strengthen the sense of shared identity around innovation and collaboration, presenting a more professional and trustworthy image to clients and partners.

This office upgrade is not just an improvement in hardware, but an exploration into the future of work. We aim to create a space that inspires, facilitates communication, and supports the comprehensive development of every team member, allowing everyone to feel a sense of belonging and achievement.

The renovation project is now underway and is expected to be completed by the end of this year. We eagerly anticipate welcoming all team members into our new space to achieve new breakthroughs and growth together!

At the recently concluded 2025 Retail Show Australia, Sugulong presented its nearly three decades of professional expertise in supermarket shelving, storage equipment, and retail solutions to the attending professionals. Although overall foot traffic at the event was modest, the visitors demonstrated a high level of professional knowledge, leading to focused and productive on-site interactions.

By engaging visitors with product displays and technical expertise, Sugulong demonstrated its advanced metal manufacturing, rigorous quality control, and commitment to sustainability. Meaningful conversations with potential clients opened collaboration avenues for retail and storage projects, strengthening our regional presence and building a solid foundation for expansion into Australia and the South Pacific markets.

Moving forward, Sugulong will continue to leverage the manufacturing advantages of its in-house factory and uphold the philosophy of “Shelving the Future, Storing Success” to grow together with global customers.

While the exhibition has concluded, a new journey of collaboration is just beginning. We look forward to translating the achievements from the event into sustained growth momentum and advancing hand in hand with partners worldwide.